The information so collected enables Sims Style boutique to keep a record of the number of visits, average time spent on the Website, various web-pages/ products viewed, etc. in order to improve the content of the Website and its functionality, analyze online data generated on the Website to give personalized shopping experience to the visitor, improve order processing and delivery/shipping logistics, etc. and thus give the visitor an overall enriching experience on every visit.Occasionally Sims Style boutique may also share with its associates, subsidiaries or reputable/trusted third parties some of the personally identifiable information to render various services to you. For example (i) Sims Style boutique will have to share your mailing address or phone/mobile number with a courier company to deliver goods ordered on the Website or any brochure/catalogues etc.; ii) Sims Style boutique may share the data with the suppliers to deliver the goods/merchandise ordered on the Website; (iii) Sims Style boutique may share the data generated on Website with software developers for improving the content and features of the Website or for targeted advertisement; (iv) if you register online on Website, Sims Style boutique may share your data with other reputable partners/trusted third parties who may provide you with products or services or any offers which you may find interesting. Without prejudice to aforesaid, Sims Style boutique also reserves its right to disclose information in order to comply with an order from any governmental, judicial, or quasi-judicial authorities or pursuant to a requirement of law, or when Sims Style boutique is legally advised or in order to protect Sims Style boutique’s rights or the rights of others, to prevent harm to persons or property, to fight fraud and credit risk reduction.Sims Style boutique is the sole owner of the information collected through the Website. In the event, we sell or transfer all or a portion of our business or assets or due to change in control or opt for a scheme of amalgamation or arrangement, consumer information may be one of the business assets that are transferred as part of the transaction. Should such a transaction occur then other business entities (or the new combined entity) will be bound to follow this privacy policy or similar policy with respect to your personal information.